Bluetooth LE Beacon Market Estimated To Inflate With A CAGR Of 22.0% From 2017 to 2025

Reported by the latest market research report authored by Credence Research, “Marketing Beacon Market(by Operating Platform (Open Source, Closed Source), By End-use (Retail, Public Amenities, Others)) Market – Growth, Prospective Buyers and Competitive Landscape, 2017-2025”, Bluetooth LE Beacon sector is forecasted to flourish at a CAGR 22.0% from 2017 to 2025.

The full report exists at

Market Studies

Mobile and wireless communication technologies have emerged dramatically in the last few decades. Continuing development of advanced cellular communication is estimated to grow a lot more in the impending years, witnessing adoption all over different application. The retail industry is one such vertical continually working towards strengthening their consumer experience by implementing more modern engagement models. Some of them are appealing LED billboards, interactive billboards, and facial analytics/identification. This makes the retail industry highly promising for customer engagement technologies similar to Perimeter Beacon. iBeacon is one of the many wireless communication techniques developed in the present day using which the retail companies (stores) can communicate with their buyers.

The iBeacon market has witnessed major growth since its first introduction in the year 2013. Marketing Beacon comes with Bluetooth low energy (BLE) and has been demonstrated to be a trouble-free one-way communication channel. iBeacons are available for both open source and closed source platform and thus, can be used for a variety of applications. What is more, the installing and operation cost of Proximity Beacon is very economical making it a long lasting solution for the retail businesses, hence maximizing brand advertising. Companies are willingly taking on this new technique for engaging their potential customers. Also, BTLE Beacon finds its application in public areas such as air-ports, automatic parking systems, navigation inside the buildings and others to guide the people through giving info straight to their cell phones.

Beacon market is segmented according to platform, end-use, and geography. On the basis of the platform, Perimeter Beacon is classified as open source BLE Beacons and closed source Proximity Beacon. Open source Bluetooth Beacon usually is applicable for android platform, while the closed source Proximity Beacon is deployed for IOS operating system. In accordance with the end-use segmentation, Marketing Beacons are sorted for retail, public amenities, and other applications. The other applications segment consist of indoor navigations and health-related applications.

All over the globe, North America leads the entire Beacon market. Europe succeeds the North American Smart Beacon market when considering revenue. Asia-Pacific is anticipated to arise as the fastest developing market for Perimeter Beacon technology because of the substantial potential for the retail industry. Smart Beacon market is supposed to grow substantially in Asia Pacific in the forecast years.

Competitive Insights:

Proximity Beacon market continues to be in its nascent stage, with not very many countries watching their use. The market includes a huge number of producers, with the majority of them centering on developing energy-efficient Beacons based on open source platform. Bluetooth Beacon makers for instance Aruba (a Hewlett-Packard Enterprise Company), Estimote, Inc., Gimbal, Inc.,, Radius Networks, Inc., BlueCats, Blue Sense Networks, Glimworm Beacon, Sensorberg GmbH, and the like are improving the technology by increasing life cycle of battery and making improvements to other technical spec including operating range. An extra significant strategy adopted by the market members is building lower cost iBeacon for small retail segments.

Key Trends

Continue efforts by the retail industry in the direction of better customer interaction
Boosting international sales channel in an attempt to keep and grow the sales
Constant growth in wireless communication as well as the smart phone technology
Give full attention to stretching the application area of Proximity Beacons

In accordance with

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